318 started with the goal of fitting multiple niche's within clothing, whether this be gym wear or concert attire. We feel most clothing brands just aim to target one type of wear, however we want to break this norm and aim for the wider audience. All our clothing is unisex and designed around the idea of being worn with any style you want to achieve, but being comfortable as well. With everything from bold back graphics down to simple clean designs. Our prints are designed to stand out enough to catch people's eye as you walk the streets.
Founded by two young males with very differing senses of fashion they believe they are able to achieve this goal and fill this niche within the clothing industry.